This Nationwide Chicken Chain Is Launching Its First Pizza
Bone-in chicken wing prices have soared, so what's a chicken wing chain to do? Offer pizza.
Restaurant Business Online forecast an 84% increase in bone-in wings in 2021, reaching $3.22 per pound. The Bureau of Labor Statistics' July
Consumer Price Index showed chicken prices rising nearly 18% and food prices up 11%, the highest since May 1979.
Buffalo Wild Wings, known for its bone-in chicken wings, is taking a cheesy approach. The chain added its first pizza
to the happy hour menu on Wednesday, however it looks more like a flatbread and is categorized as an appetizer.
As expected, Buffalo Wild Wings adds boneless wings from breast flesh, which is cheaper than chicken wings.
The Honey BBQ Boneless Bar Pizza has mozzarella, cheddar jack cheese, pickled hot peppers, green onions, and boneless wings, while
the Buffalo Boneless Bar Pizza has boneless wings, medium Buffalo sauce, ranch dressing, blue cheese crumbles, and pickled hot peppers. Starter pizza is $9.99.
"Buffalo Wild Wings is always looking for unique ways to surprise guests," says CMO Rita Patel.
Just in time for football season and peak pizza-eating. Last Super Bowl, ravenous game watchers purchased 12.5 million pizzas and 1.42 billion wings