This Better-Burger Chain Doubles Down on Quality Ingredients

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The pioneering fast-casual company known for its high-quality Angus steak, fresh-cut fries, and frozen custard desserts is set to upgrade.

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Better-burger chain BurgerFi launches AmpliFi Your Appetite after 11 years. This campaign emphasizes the

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brand's commitment to "amplifying appetites" using natural, fresh, and responsibly produced products.

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BurgerFi is known for its great food. USA Today's Readers' Choice Awards list has included the burger slinger for two years, while

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Consumer Reports' Chain Reaction Report has given its never-frozen, antibiotic-free beef an A for three years.

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According to a recent news release, the new campaign's content and imagery emphasize consumer demand for "next-level, naturally

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sourced burgers," while the tone plays on how visitors connect with the popular burger brand and what they want to see.

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"This new positioning builds on the brand's history of serving loyal fans and foodies a better-for-you, all-natural burger experience and is

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setting the bar high for zero-compromise standards when it comes to satisfying cravings," Patrick Renna, BurgerFi's president.

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According to Restaurant Dive, BurgerFi fans can now add loyalty to online and in-restaurant orders. Previously, only in-app orders were eligible.

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