KFC Is Falling Out of Favor With Customers—Here's Why

By 2023, KFC remains one of the nation's top fast-food franchises, but it's failing to compete with its strongest rivals.

Popeyes recently overtook KFC as America's second-largest chicken chain by market share. This week, CNBC reported the shift first, citing Barclays bank research.

Barclays study shows KFC's market share dropped from 16.1% to 11.3% last year. Popeyes' market share dropped from 15% to 11.9% last year,

yet it still outperforms KFC. Chick-fil-A remains America's top chicken chain and is growing in popularity. Over the past year, the chain's market share climbed from 38.3% to 45.5%.

KFC, which was the top chicken chain until Chick-fil-A took over a decade ago, lost its #2 title, according to CNBC. The fierce rivalry from its two main rivals may be why it's losing

Chick-fil-A has led the fast-food business for nearly a decade. In particular, it outperforms its competitors in customer satisfaction. In

the annual American Customer Satisfaction Index (ACSI) Restaurant Study, customers have voted Chick-fil-A their best fast-food business for nine years. In June

Popeyes, which developed a number of popular menu items in recent years, has also been a formidable opponent for KFC. Popeyes launched

the chicken sandwich warfare in 2019 with its fried chicken sandwich. After Popeyes' inception, many fast-food companies made premium chicken sandwiches

More Stories

Sweat Resistant Earbuds

10 Best Coretraining Exercises

Triathlon Training in The Summer