America's #1 Grocer Beats Out the Competition With Quality Products
From product selection and quality to costs and convenience, many factors influence a shopper's grocery store visit.
Amazon has led the U.S. grocery market for two years, according to customer-data company dunnhumby's annual Retailer Preference Index (RPI).
After Amazon's two-year reign, Texas-based H-E-B reclaimed the top U.S. food store slot on Jan. 31.
In 2020 and 2021, the pandemic drove customers to Amazon, but dunnhumby credited H-E-B's "superior ability to deliver a combination
of better savings and better-quality experience/assortment." Costco was second after H-E-B, followed by Amazon and Wegmans.
This annual RPI contains the largest 63 retailers that sell food and nonfood home products and combines financial outcomes with
customer perceptions. The latter data comes from dunnhumby's November 2022 study of 10,000 American supermarket shoppers and
20,000 more in May 2022 and October 2021. The survey examined customer input on store prices, convenience, product quality, digital presence, and operation.
Amazon placed third in this year's RPI, but dunnhumby still called it "superior in online shopping." On the digital front, Target, Sam's Club